2016 11.11 Global Shopping Festival
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 it launch by Alibaba Group. In the beginning with participation from just 27 merchants as an event for Tmall.com merchants and consumers to raise awareness of the value in online shopping. Seven years later, 11.11 has become a global event with participating merchants in the tens of thousands, buyers in the millions, and total sales in the billions.
Now 11.11 is no longer only Chinese shipping festive. It success attracted all of world’s buyer.that numerous domestic and foreign consumers and finally Gathered together into a business miracle. As at 00:00 on November 12, the Tmall transactions amounted to 120.7 billion Chinese yuan (USD 17.8 Billion.)
And now 11.11 affect the global market.In Japan, "double eleven" has begun localization. Last year, Yahoo Japan, Softbank, and books, audio and video products chain house joint house 11 November each year as a "good purchase section." In the United States, Macy's and other US retail giants launched the "double eleven" promotional activities.
In the outside world, "double eleven" has become a window to observe China's innovation. The United States Tompkins International consulting firm, said Michael Zakuer, vice president of China's electronic business, science and technology enterprises have become the world's electricity industry, a leader in innovation, the Chinese electric business in the creation of new technology business model, premium services, Creating a new industry standard. US consumer news and business channel website said, "in the field of mobile Internet and other innovative technologies with the help of China's mobile shopping industry has been leading the United States."
The great success owning to Alibaba's global influence. Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.