Double 11 shopping carnival is coming and are you ready?
Double 11 refers to the annual November 11 in the major electronic business platform for promotional activities, and it was began in Alibaba’s Tmall. Since the days of Tmall's first double 11 Shopping Festival in 2009, this year has become a veritable national shopping feast.
The newest reported that from November 1, there are nearly 20 million enthusiastic consumers have collected all they favorite productions and add them to the shopping cart, waiting for 11 November to refresh and pay for them.
In the context of the current economic is pressured downward than increasing the quantity of customer and extremely large single-day trading volume during the double 11 shopping carnival shows the strong consumer will and a higher spending power, which is undoubtedly a positive signal to stimulate domestic demand. Experts believe that the consumer demand for e-commerce shows "blowout" revealing the enormous potential of China's online consumption.
This will also be a direct and straightforward confrontation between the traditional retail formats and new retail formats. Which was said by Alibaba Group CEO Jack Ma that double 11 shopping carnival is a signal of China's economic transformation: the new marketing model fight for the traditional marketing model , so that all manufacturing traders know that the situation has changed!
From the data point of view, November 11, 2014, Alibaba double 11’s trading volume is 57.1 billion RMB; November 11, 2015 the volume of trade of Tmall has turnover to 91.217 billion RMB. For a week later the November 11, 2016, what a huge number transactions will reach to? We all looking forward to that.
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